Branding Identity
Upper Crust Brand
Upper Crust is a pizza shop in Santa Cruz, California. They have been a staple in their community since 1979. In 2019 it was time for the next generation of the family to take over and also a rebrand. I was tasked with rebranding the family business and giving them a fresh look. Along with this branding project I created them a macot and tshirt designs.
Branding Identity
First Commerce Bank
I recently led a comprehensive rebranding project for First Commerce Bank, focused on modernizing their brand while preserving their established identity. The original logo, featuring a clock silhouette, served as the foundation for the redesign. I strategically updated the design to maintain the familiar shape, ensuring quick recognition for existing customers — a key goal when rebranding a financial institution.
The new brand style guide includes an updated color palette, typography hierarchy, custom icons, and image direction, creating a consistent, professional look across all materials. To better engage customers, I introduced 8x8 custom booklets as a creative format for presenting financial content.
Deliverables included booklets, tri-fold brochures, yard signs, posters, digital ads, print ads, and website consulting to ensure brand consistency across all channels.
This project showcases my expertise in branding for banks and graphic design for financial institutions, blending strategic design with customer-focused marketing.
