Heidikin is a HVAC, plumbing and well company based out of New Richmond, Wisconsin. They were looking for a new look and brand as their company was growing. The icon of the logo illustrates the areas of their business that they cover. While in the discovery phase I learned their business mainly deals with residential customers. I took this and wanted to make sure the logo was easily readable and right to the point. Adding their services under their logo gains more  awareness of their services.