Direct Mailer | Digital Ads

Walmart GoLocal

This was a two part project for Walmart. The goal of this project was to promote their delivery service for small businesses with a local targeted campaign. For Walmart, they wanted to launch this service as a test pilot in Tampa and Dallas. 

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Phase one of this campaign was to run digital ads a week prior to the direct mailers being sent out to promote the delivery service. The sizes for the digital ads were in three different sizes; 300x250, 728x90, and 160x600. 

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Phase two would be the direct mailer being sent to over 10,000 consumers and businesses all over Tampa and Dallas. The mailer was a 6x11" with full color on both sides. 

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This campaign design was a contract project from Safeguard by Innovative.